Will Hill & Hollywood Cole Go For A Three-peat With Their New Album, "Bring The Bottles In"

Mduduzi Hlatshwayo • June 17, 2021

Rapper-producer duos have always been a staple in hip-hop for years. From Eric B & Rakim to Drake & 40, these duos have helped shape the sound of rap into what it is today. One of rap's newest rapper-producer duos comes to us out of Atlanta. If you haven't heard of Will Hill and Hollywood Cole before this moment, it's not too late to join the bandwagon. Hill and Cole first connected in early 2020, dropping their first collab project, Atlantafornia. Later that same year, they came through with another album, properly titled Hollywood Hill. As you take a listen to both of these projects, you can not only hear the down South, Atlanta sound but also the West Coast influence as both Hill and Cole have roots in California.

Hill and Cole's latest album, Bring The Bottles In, serves as the icing on the cake to their collaborative album run (so far). The title of the project speaks volumes. Nowadays, bottles are only "brought in" when you're either (1) celebrating in the club or (2) after a sports team wins the championship. Hill and Cole foreshadowed the greatness of their album before its release, and after personally putting the project to the "car test", I can confirm they have reason to celebrate. From starting the album off with the sound of a bottle clinking on Live From the Cockpit and Hill saying, "Yea, that's the sound of the '08 Veuve, Rose", to the timely guest features (Lule on Atari and Quentin Miller on Who You Know) and incredible production handled exclusively by Cole, "Bring The Bottles In" not only demands your attention, it also deserves it.

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